If you ask any blogger what social media they focus on the most, you’re probably going to get one of three answers:
If you ask me, you’re going to get a bottomless well of despair and desolation . . . and a big fat “I have no fucking idea – I don’t know how to use social media!”.
Hello beautiful people. One of my personal goals for 2018 is to be a better blogger and that usually means having more of a social presence. Which is fine, if you aren’t like me and you don’t find social media painful. Cue this post.
So I’m guessing I’m not the only person who doesn’t quite have the “knack” for social? Right?
Someone agree with me please. That being said, unfortunately this modern world of ours doesn’t care whether I have a knack for social media or not, which means I need to tackle my social media issues.
Now, I am not one to shy away from a challenge – or a possible blog post idea. Which means that not only am I going to attempt to improve my social medias, I’m going to do it with research, plans and . . . I’m going to be taking you guys with me.
As you can probably tell from the title, today’s social media we’re going to be tackling is Instagram.
Step #1 – Look at Instagram accounts that inspire you, make a list of your faves!
Why are we doing this? Well, to identify what you like in an Instagram account – so you can recreate it! Here are some of my favourite Instagram accounts. (They’re also small accounts so feel free to follow them!)
As you can see, I tend to favour a feed; I like cohesive colour schemes, kind of quirky stuff. For you, you may like completely different accounts. Some people like humour, some like makeup, some want accounts with loads of scenery . . . it’s all about your personal taste!
Step 2 – Take a look at the sort of images you like and could (realistically) recreate
For this, I turned to Pinterest! Here’s the thing: you can love those Insta feeds of those models that are constantly in bikinis and lounging on beaches, but to be fair . . . most of them live in Australia. If you live in the UK, unless you only want to repost other people’s photos and post for like a week out of the year, that sort of feed isn’t going to possible for you.
So make sure you pick images you can consistently create!
(Simultaneously try not to cry over how pretty all the Pinterest girls are.)
For me, I could pretty easily create outfit photos (thank you tripods and blogging friends!), floral photos (thank you to my ever-growing obsession with flowers), images with crystals (thank you my own shopping addiction) and various pretty things. For you, maybe you’ll take product photos, food pics, or share quotes, or images from your sketchbook.
Step 3 – Decide on the kind of feed you want
Of course, this doesn’t limit you to only posting images fitting to this theme – but having a theme can help you create a uniform look for your instagram and helps you out when deciding what content to post. Once you’ve decided on a feed, my favourite app to use for photo editing is VSCO – there are so many filters and they’re geared towards themes, so there are warm tones, cold ones, filters aimed at white feeds etc.
Step 4 – Plan Your Feed
I love the free app Preview for this; you can drag in images (and edit them in app!), view them next to your current Instagram photos and even hide photos you’ve already published to see if your feed looks better without them. Plus, you can fill in your captions on the app too – so if you bulk upload some images and set aside an hour to write up a bunch of captions, your feed can all be done in advance!
Step #5 – Start following people & interacting!
Personally, I think this is the easiest part! Start finding people within your niche, follow and interact with them! Instagram tends to grow somewhat organically (although admittedly slowly) once you start up and you’ll start being recommended to people related to the people you follow/that follow you, so it’s all about getting your content sorted then starting to follow and interact with other people.
Apparently. How the fuck would I know? I’m not an Instagram guru.
Step #6 – Upload somewhat regularly, write long (ish) captions and use hashtags!
These are tips I credit to the awesome Maria; her Instagram is amazing and she has like great growth.
See? This girl knows her shit! (In fact, I would whole-heartedly love to read a post about her tips on Instagram . . . Hint, hint.)
Something I’ve taken to doing recently is actually writing out captions in my notes as I think of them, so I always have something to add to my photos. That said, I’m really still trying to figure out hashtags . . . I’ll get there one day!
Okay, kids – that’s my Instagram plan of action. I hope some of you found it useful; make sure you follow me on Insta as well as here. *Casually inserts strategically positioned Instagram widget*
And with that let us end this post! Do you guys have an Instagram strategy or are you just naturally good at ‘gramming? Have you used any of the apps I mentioned? What sort of accounts do you like? Let me know your thoughts down below!