How To Increase Engagement On Your Blog & Get More Comments!

How To Increase Engagement On Your Blog

**Insert mandatory disclaimer about blog numbers not being everything, enjoying blogging for you and not worrying about how people are seeing your content if you enjoy producing it; in turn, disregarding the entire bloody premise of this entire post and being really rather hypocritical in telling you not to worry about things that I am quite clearly worrying about and that, in all honesty, you actually do need to worry about if you want to be a “professional” blogger. Obviously, you don’t need to worry about being a professional blogger unless that’s your ultimate goal, but you hardly need me to tell you that. Disclaimer done.**

(Yes, we’re sticking with photos of tea when I write blogging-related posts. Because I’m . . . “spilling thetea” on blogging. Get it?)

Hello, fellow rebels of the “STRANGER DANGER” movement. In case you missed the lengthy disclaimer and the rather large title, today’s post is going to be about engagement.

While in a fantasy world, we could all claim to write for ourselves and entirely not care whether people read our content . . . I mean, that’s just incredibly unrealistic. Why? Three reasons:

  • First of all, the amount of effort that goes into producing blog content damn well deserves some recognition. I did not spend hours writing, editing, photographing and making everything easily readable for people to just ignore it! I mean, sure, people might be seeing it, but you want feedback.
  • One of the best things about blogging is your community; if people aren’t interacting with you, how on earth are you going to build your community? This also goes for networking with other bloggers, collaborating, blog opportunities and more. For example, I’ve met so many amazing bloggers I now consider real-world friends through interacting on our blogs . . . If we didn’t engage with each other, that would never have happened.
  • Lastly – and one of the most important things for people trying to earn through their blogs to bear in mind – brands look at engagement above most other metrics. If a company wants to work with you, or you’ve applied for a product to review, they’re going to look at your audience. Seeing your audience engaging and interacting with you shows that your audience values and listens to you and that, if they sponsor you, your content will be taken seriously by your audience – which is a good return on investment for them. A lot of brands place engagement above audience size too.

So we can all agree to shed that demeanor of “I don’t care about blog stats; I’m not falling into the trap of judging myself by numbers!” for this post, right? It’s a great premise – and I agree with it on a lot of things – but if you’re trying to grow your blog or eventually use it to support yourself or as a career, numbers absolutely do matter.

Now, I like to think that I have a pretty engaged audience. Posts you guys like reach 70-80 comments and I (try) to post once every 2 or 3 days, so there’s not much time for comments to build up or for me to spend ages promoting each post. Obviously, I’m not the best blogger out there and a lot of people see more engagement, but I know a lot of people are in a similar boat to me (full time work, other commitments, social life, travel, etc. on top of blogging) so here are my tips on how to increase engagement.

Pin that for me, babies?

How To Get More Comments On Your Blog!

1. Write Content That Aligns With Your Audience’s Interests

This one is not going to be for everyone; I’m actually incredibly lucky that it works as well as it does for me. What you’ll notice as you produce more content (especially as a lifestyle blogger that covers different categories) is that your audience often responds to certain types of content more than others.

For example, you guys tend to really like DIY, food, room decoration, travel and productivity. Fashion is generally well received but not your favourite thing. I’ve only done a few beauty-related posts and they don’t do amazingly well, but some people enjoy them; playlists and music related things are hit and miss. All of my audience’s interests align with mine and, while some of my interests (such as graphic design) might not be things my audience would love, I have a good enough range that I can produce a variety of posts.

When I met Maria, we had a really interesting conversation about this. Maria is a lifestyle blogger, who’s previous blog had a lot of emphasis on food and fitness (her blog is also linked, so feel free to have a nosey around!). She was noticing how her audience responded really well to certain posts (recipes, if I remember correctly) and, while she loves recipes, she didn’t want to get trapped into a niche wherein she was unable to write whatever content she likes because she’d built an audience who only reads her content for a certain type of thing.

This is a legitimate concern. Blogging is only fun for as long as you can do the things you enjoy; a lot of people who are in a strict niche can get uninspired, or burnt out, or just lose passion because they’re limited in what content they can create. Creativity is fun because it’s limitless. So I’m not saying to only produce content for your audience, but being aware of what they like and producing some content that aligns with both of you is a good idea. This leads me onto the next point . . .

2. Develop an audience that aligns with your blog’s content

Some lucky bloggers may have a massive audience that find them, but most of us have to work for our audiences through promotion and networking. Instead of just following any bloggers nilly-willy (and cluttering up your Reader), try searching for tags related to your content and interacting with blogs under relevant categories. That way, the people that then follow you are people that are going to be interested in your content . . . which then means they’ll engage!

3. Network, network, network.

I’ve seen similar posts (mainly on how to grow your audience) mention commenting on other people’s blogs in large quantities, but I personally disagree. Why? Because this might get you a quick click-back or even a follow . . . but it likely won’t get you engagement.

For me, the biggest advice I can give to you is genuinely network. Make friends with bloggers; stay interested in their lives and their blogs. Don’t follow everyone – because you simply aren’t going to relate to everyone. It might be a slower way to gain an audience, but you’ll build a genuine community and it’ll make your blogging experience so much better.

And this leads me nicely to my next point . . .

4. Interact.

This one is key! At the end of the day, we are all creators that put hard work into our content and if you want people to support you, you should support them. Gaining a follower doesn’t mean you ignore them and absent-mindedly press like when their posts appear on your reader – you still need to interact with people.

Put it this way; if every time I refresh my WordPress reader, there are 40 new posts, what seperates them? Bearing in mind I work, when I get home after settling down, eating, etc, I probably only have a few hours to spend browsing so reading them all is likely impossible.

If I see a post from someone who consistently interacts with me, nepotism kicks in and makes me go “yes, I’ll happily spend 20 minutes reading your post and interacting with you”.

On top of this, and I’m purely using myself as an example here, a lot of the time with work, freelance work, social life and content creation, I genuinely won’t have time to look through the WordPress Reader for a couple of days . . . but I consistently read and comment on pretty much all of my community’s posts. Why? Because they all interact with me – so I make a concentrated effort to check on their blogs. This is largely why I sometimes won’t reply to comments for a day or so; if I reply to your comment, I’ve opened your blog in another tab and am about to read your latest post and leave a comment. So a lot of the time I use my blog comments as a starting board to find blogs to read.

5. Ask your audience questions

I don’t exactly know why this works . . . But it really does. At the end of your posts, asking your audience a couple of questions can often encourage them to leave a comment.

6. Inject your personality into your blog posts!

Personally, I find posts that are maybe a little more personality-filled, or where I let a bit more of my humour shine through, tend to do better. Letting your audience see the real you allows you to have more of a relationship with you – which, in turn, encourages them to interact with you!

7. Re-publish your blog posts a day later

This one is a massive boost for me! Most of your readers won’t be online at the same time you publish a post, so republish it the next day, or later on during the day. My posts go live at 10am and I try to reschedule them out later on (at like 2 or 3) but I always publish them the next day too. This gives you the chance to reach a wider audience!

Fortunately for you poor people that have been stuck reading this post, those are all my tips!

Now, on a completely unrelated side-note: I’m looking for people to collaborate with over April. I feel like I’ve been super absent in le blogging world (mainly because . . . I have been) so I’d really love to do a month of collaboration-only posts (admittedly, I didn’t give myself enough time to figure that out . . . but a girl can try, right?). If you would like to collab just let me know down below!

Okay, so I hope you guys found this post at least somewhat helpful; did you gain any useful knowledge? What are your tips for getting good engagement? Which of these tips was your favourite? Let me know your thoughts down below!

Peace,

Instagram // Twitter // Bloglovin’ // Youtube // Pinterest

107 thoughts on “How To Increase Engagement On Your Blog & Get More Comments!

  1. Really insightful tips! I’m trying to get into blogging more and I love doing it and want to really build up my blog following! I would love to collab with you if that’s possible

  2. Definitely agree girl, genuine networking is a key. You know those annoying comments “Check out my blog post”, nope I won’t even if you asked me because it’s not genuine interaction. Also re posting definitely works, one of my favorite things. xx

    1. Oh my god, thank you SOSO much for that – I always feel a little bit guilty for not wanting to look at them, but it’s so spammy and clearly like “so you didn’t even read my content”. And I actually picked it up off you! I saw you did it on the reader and thought “what a brilliant idea!” – so thanks 😀 xxx

  3. Thanks a lot for these advices, it’s super useful!! how you can republish your post? I still haven’t figured out this 😛

      1. Sorry to bother you but I actually republished my post but it did not re-appear on the Reader. Would you know why? and how can I fix that?

      2. No worries! I think it may be because you’re self hosted – when I was self-hosted on my old site, there were always delays in when my posts would show up on the reader. BTW do you have a blog email? x

  4. I don’t recommend taking a dump on your phone. The boys at training said I would only be hurting myself.

      1. Just a story told purely for dramatic effect. I took a dump on a petrol station once because they refused me use of the toilet for no reason. I had to go. I figured that they stayed rich taking one on our planet.
        Rather than change their attitudes they spent more of their economy on cameras the next day. Probably because I didn’t pay for the toilet paper conveniently nearby.
        Poor bastard went from being a bullying pig trying to falsely imprison me by denying me use of my own body functions, to realizing that what he had just termed “…my problem, not his…” was actually the worst managerial assessment ever.

      2. A little birdy may have called the Department of Human services saying the 24 hour petrol store was trying to sell unpackaged turd.

      3. When you are clean and sober nearly 2 decades we tend to do shit properly.

  5. This is a pretty solid guide, especially for bloggers new to the game. When I first started out blogging I had absolutely no clue how to build an audience / a community, so I kind of just learnt as I went (still do). Interacting with your community is definitely a very time-consuming side to blogging, an aspect a lot of people don’t really take into account. I try to catch up on the reader posts as much as possible, even if it’s when I have a 10 minute break or am in the train. xx

    1. Thanks girly! And yep, I would say that actually takes up the MOST time. That’s a good tip, actually! I do try to catch up on my reader on my lunch break, but I should take a look during my commute xx

  6. This is wonderful advice!

    I began blogging about 7 months ago, so my following still is not outstanding size wise, but the unlikely friendships keep me motived to post consistently in order to increase our interaction.

    i suppose that would be a bit of a tip- the genuine interaction will also instill a stronger desire to stay with it even when the stats fluctuate in a not-so-pleasing way.

    stunning informative post! 💜

  7. I love how genuine you are, and your pesonality is one of the reasons I followed your blog. So I agree, sharing your personality through your posts is great!
    Thanks for sharing those great tips!

    1. Aww thank you so much! That’s one of the best compliments you could give me as I always try to be as authentic as possible. I’m so glad you enjoyed this post 🙂 x

  8. I really agree with your point on interaction. If someone never takes the time to check in with me and our content topics are similar, I don’t feel the reason to continually check in with them. The exception is if I come across a great post and think wow – have to read!

    Since going self-hosted, my stats have dropped. I used to get triple the amount of comments and followers, but zero income or brands to work with. Now I collaborate quite a lot but I notice that they always tell me that they notice my Instagram first. Beautiful photography by the way and as always – perfect post xx

    1. Yes, I will definitely agree with you on that – if someone’s blog is of a really high quality, the whole interaction thing is less important.

      I think that’s normal for when you go self-hosted, but I’m sure you’ll get your stats back 🙂 xx

  9. I have just joined the WordPress world and after having a breakdown at figuring out how to use it – clearly my 6 year old IT gcse didn’t come in handy- I have begun to explore. This all makes so much sense and I look forward to trying out this advice, thank you! Xx

  10. This post was spot on! The community point was so necessary because a lot of new bloggers don’t realize how important networking and community are to their growth as a blogger. Connections are everything!

  11. If I had this when I originally started my blog, I wouldn’t have spent six months trying to figuring out why nobody viewed it! Great post, thanks? =D

  12. These are some really helpful tips thanks for sharing!! I’ve started to republish my blog posts a day later and it definitely helps to increase comments and likes on that post xx

  13. My favourite kinds of posts!! I had no idea what re-publishing was until I just read this, I always wondered why posts would show up again on my dash hours after they’d already been posted!! Great tips as always girly (p.s. I am in the process of replying to your email!!) xxx

  14. I have really found my engagement has gone up since I spend time commenting and reading on other people’s blogs because they will return the favour. Also names will stick out for me when I’m scrolling through my feed if someone has commented on my post recently or I remember enjoying their content. I would love to collaborate with you but our follower counts are very different! xx

  15. A dilemma about republishing the posts … won’t they show up twice on the blog and make me look like a nutter (which I am but hey I don’t want to flaunt it)? xx

      1. I will just have to figure out how to republish now without deleting the post! 🙂 And here I reveal my awkwardness with the technical side of things. xx

  16. Oh, Mia! This post is spot on. Great tips!

    I think consistency is also extremely important. I got sick in February and wasn’t able to post as much and my engagement suffered as a result. With that being said, I’m always quality over everything. I don’t like fluff posts; I can tell when bloggers are writing shit just to write shit because they’ve committed to their readers that they’re going to post every Tuesday and Friday. I also follow blogs that take the time to add links, check for punctuation, and pictures that support the main subject. (Idk how many beauty posts I’ve read that talk about how much they love a lip color and never show it on their lips?!)

    Idk if you got my e-mail addy from my last comment but it’s DomeniqueNicole@aol.com ❤️ (Pls hold the omg you use aol? When did you create your account—300 B.C.? jokes, lmfao)

    Dom | http://www.DivaNamedDom.com

  17. Wow this is such an amazing post and so useful ❤❤❤ Thank you. I also interact with my bloggers and ask questions in my blog. I republished one time a blog post and then it increased the number of comments. Now, I know how it works so thank you so much ❤❤❤

  18. Thanks a bunch for these tips. I didn’t think about reuploading because I thought my readers would think it’s spam but thats a good idea especially for twitter since the feed moves so quickly!

  19. As a new lifestyle blogger, I’ve basically been binging articles on increasing engagement. It was refreshing to read an article that brought it back to the basics of interacting with people, rather than super complicated, technological tutorials. Thank you, can’t wait to read your future posts!

  20. Great post, very helpful 😊 I really need to put more time into commenting on posts, I read them, I like them but I’ve always struggled with small talk, which is what a lot of comments on posts basically are. Something to work on 😊

  21. Such a huge advocate for interaction between bloggers in the community! Has definitely helped me out a ton since I started – and I’ve noticed your re-publishing!! Sounds like a great idea, might have to give it a go!! xx

  22. It might sound like a silly question but could you please clarify how to republish a post?Are you not going to “lose”the likes already gained?thank you! 😀

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