OOTD: Marketing Segmentation, Labels & Cliques

I’ve never understood the concept of “cliques”.

Humans are multi-faceted creatures; the idea that you could lump a group of people together based on one interest . . . to me, it seems pretty absurd. The idea that these people then couldn’t like and hang out with people with other interests? Well, that also makes no sense. And it confuses me, the more I grow up – that the world seems so divided. That humans are so divided. Not even at a political, or racial, level (obviously that too, but it’s not the point of this post) . . . it just seems like everything we do or like defines and divides us.

You like to eat clean? Well, you must love yoga, be a vegan, go completely cruelty free and only wear sustainable, ethical clothing. (All completely great things, but they aren’t? Mutually? Exclusive?)

You’re a blogger? Your room has fairy lights, marble interiors, white walls and some postive quotes on the wall, right? Copper? Even better – rose gold. (But we’re going to call you basic for liking all the things that we’ve basically shoved down your throats.)

Or, you like metal music. Clearly you’re a goth. You like piercings; you have tattoos. You wear a lot of black; platform heels. Because that’s the demographic of someone who likes metal and you like metal, right?

And let’s not even talk about the basic white girl stereotype.

We’re almost expected to be one thing and fit into one category – and I just find it so hard to understand how. My tastes are so eclectic and varied in everything from music to people. I feel like a life spent in one category would be a life spent moulding yourself to one category.


So I stumbled across this Pin on Pinterest (I have a board called “FR” where I pin things related to social issues and interesting facts etc. so I often get suggested really interesting things) and it kind of blew my mind a little. I studied Media Studies (got the jaded, cynical world-view to prove it) for a while, so I kind of knew about market segmentation, but not to this degree.

And it just made me think – they do this with gender . . . how many other things do they do it with? Social circles? Types of music?

The media, not to sound like a conspiracy theorist, controls everything. It really does – to a point that we can’t truly understand how much it controls us because it’s constantly there. Think of TV shows – especially ones with American high schools. If you want to be pretty and popular, be a cheerleader. If you’re “smart” and “above all that” be a self-aware emo-goth. You can’t be a goth cheerleader. (I’m sorry, can we take a moment to appreciate how cool that would be?) Right? So think – how does that subconsciously affect you?

When we’re watching TV, don’t we start to relate to certain characters? Aren’t we drawn to certain cliques? Certain traits? And doesn’t it make it easier to market things to us when we’re like that? Market brands, make-up, designer clothing to “Mean Girls”. Market edgy things like retro-cool shit to the “above it all” kids?

And clothing; how many different styles and categories of clothing are there?

And so we get to the crux of today’s post: style.

My wardrobe is like my taste in friends; eclectic. I love everything from extremely minimal outfits, majorly grunge and bohemian chic. Velvet, lace, pink, black, orange . .Β  I have a very wide range of what I like to wear. (And don’t my wardrobes know it.)


Corset Skirt – Topshop – Β£34 (linked, bro)

Like this outfit. I love how simple it is – and a lot of my wardrobe is constructed by equally as basic pieces. But at the same time . . .

An abrasively bright cardigan is never a no!

I don’t know; I guess I’ve just never felt like I fit into a specific box (and, boy, have I wanted to at many times in my life) and that no one label was right for me. And that’s because no one box is enough; we’re told we should fit in one box. We’re force-fed these traits and identities by people who want us to be as simple and easy to market to as possible. But these people are trying to simplify our ideas and interests because we have so many.

Like, seriously take a moment to think about that – massive parts of our culture and what influences our minds and opinions are purposely simplified and segmented. It’s designed to simplify us.

So don’t feel like you need to be confined to a box – in any way. And I know that this is a really shallow version of that, personal style, but it really fit what was kind of swirling around in my head.

If you want to try that thing, talk to that person, go to that event, or wear that abrasively bright jacket . . . go for it. You don’t have to be this consistently-in-one-scene person. You can be everything – or you can be nothing.

So, yeah – this jacket is a pretty eccentric choice. But it’s different and it’s colourful and it’s loud and proud and what it definitely isn’t is boring. It’s me accepting and embracing that sometimes there will be utter curveballs in my identity and my tastes and that’s totally fucking okay.

And it’s an opportunity to share that message with you too. I hope you guys liked the OOTD; what did you think? Would you wear the jacket? Did any of my thoughts resonate with you? Let me know your thoughts down below!


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55 thoughts on “OOTD: Marketing Segmentation, Labels & Cliques”

  1. Super cute outfit and some really interesting thoughts on gender and the media! When I was younger I was so obsessed with not doing ‘girly’ things (which I now realized is just a form of internalized misogyny). As I got older I realized that it didn’t matter what the rest of the world thought, if I liked it then I should do it! This is an awesome post and I loved it!

    1. Thank you lovely! I was the EXACT same when I was younger too; a total tomboy until I was about 13 and then I had that weird realisation that, like, what was so wrong with girls? What was so bad about being “girly”? It’s interesting post fodder actually! And I’m glad you came to that realisation – I think we all need a bit of “fuck it I’m going to do what I want!” in our lives xx

  2. Love this post! I never understood why we should have the same interests, or wear the same things just to fit in with a group of people. I would rather be me than someone else just to fit in! Also, I love your style. And that jacket, I love it so much!

  3. I agree with everything you said! We should just be ourselves. I really don’t like how if I dressed a certain way, I’d be labeled a certain way. It just oversimplifies who I am as an idividual.

  4. Love this, you are literally GLOWING. Your words always really make me think and I love hearing your opinions / insight on things, thank you so much for sharing. Amazing post .xx

    1. Aww thank you so much! I’m so glad; don’t get me wrong, I love a nice fluffy wishlist post but sometimes I want to write something a bit more “real”. So many of my blog community (you included!) are really deep and thoughtful people so it’s great to be able to share things that are playing on my mind and have people not find it boring xx

  5. I ADORE that cardi/jacket you have!! I’m exactly the same, I went through an emo phase when I was around 12/13 and I fit the stereotype of emo – all black clothing, thick eyeliner, you name it hahah! But when I came out of the phase, around 15/16/17, I still found myself hanging onto emo clothing choices because I was too scared to branch out of my “style”. Now, I wear whatever the heck I want and I’m a firm believer that anyone can wear anything, regardless of whatever society tells you. I’m glad a lot of people are the same xx

  6. Okay outfit ON POINT, and post equally on point. But can we talk about Teen Titans? I had no idea why it was cancelled and now after reading that I’m even more sad about it than I was when it was actually cancelled.

    1. Why thank you and YES, THANK YOU. That’s actually what drew my eye to the full text thread – I’m a big cartoon lover (adventure time, grim adventures of Billy and mend, xiaolin showdown, Looney tun- okay I’m going to stopπŸ˜‚) and I used to LOVE Teen Titans. If it were cancelled due to low viewership or something it would be different – but the fact it was cancelled for such a frankly bullshit reason is just infuriating.

    1. Thank you lovely – and eugh honestly media is such a rabbit hole like the more you learn the more you lose faith in it. But THANK YOU. I forgot to photograph the socks but they’re awesome and have embroidered roses along the side!x

  7. oh my, I absolutely love this post and how you added your own little twist to an OOTD post! this outfit is beyond adorable, and I’m a HUGE fan of the cardigan. ps you are GLOWING!! slay girl

    1. Thank you so so much! I’m glad you enjoyed it; I always worry that posts like this come off as really incoherent so I’m happy you liked it πŸ™‚ And YES – rainbow cardigan is definitely one of my favourite buys atm! And thank you so much! xx

  8. Absolutely! To be honest, whenever there is a popular thing that asks, “Which character are you?” I never totally fit one. WOw, you just reminded me back in the day of AOL messenger, I found a girl that I think said she was a goth cheerleader? She said she did it because she liked shouting at people πŸ˜‚ Great jacket!

  9. Pingback: My 90s Inspired Summer To Autumn Lookbook – Beautiful, Creative, Inspiring . . . Life.

  10. This post made me so so happy because I have been thinking about exactly this, in regards to everything from the blogging world to my own life. The fact that I’m vegan is of course a big example of this because when I tell people I eat a clean plantbased diet, a certain perception forms in their heads and they make a judgement about my personality/other interests based on that one fact and the ‘typical vegan fitness girl’ stereotype. They do not know that I am very academic, passionate about reading thick historical books and politically aware – and of course, this diversity of interests is difficult to appeal to in terms of marketing and totally explains why people are categorised instead of treated as individuals! Also, you look beyond incredible in these photos – a gorgeous person inside and out! xox

    1. Thank you so much! I’m so glad it resonated with you! And yes that’s my exact point – like the fact that one thing about us or one interest supposedly defines our entire identity is so limiting. And thank you lovely, that’s so sweet! You put a smile on my face!xox

  11. Agree with you 100% and I think cliques need to become a thing of the past. People can be whatever they want and something totally different the next day which is wonderful! Love love love your entire outfit btw that cardigan is adorable (:

  12. This is such a well written post! I really love how you’ve highlighted this idea of the media actively dividing us up into categories so that they can sell things to us. Why isn’t this discussed more?! I feel like this is such an important issue that impacts so much of all our lives. I also LOVE your jacket <3

    1. Thank you so much lovely! (Sorry for the seriously late reply; I’ve been busy in a pit of uselessness) And SERIOUSLY it’s such a scary concept when you think about it that it seriously blows my mind that it’s not more actively discussed. Like you mentioned in your post, it starts from such a young age too it’s hard to imagine the kind of impact it has on our psychology as we grow up. And OMG THANK YOU! I love it too it’s so BRIGHT <3

      1. You’re welcome, don’t worry! Yes, exactly! It probably impacts so much of what we do and think, it’s incredible to think about. <3 xx

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