Brand Spotlight (Fashion): Forever New

Hello, beloved blog readers – today, I am excited to bring to you a new blog series. What is said series called? Brand Spotlight. Essentially, all this will be is myself sharing brands I am majorly crushing on with you guys, with a few of the items that I love from said brands. Why?

Well, there are four main reasons for this:

  1. It’s really a great opportunity for sponsors to slide into my DMs. #TeamCapitalism
  2. It’s a really great way for me to earn money through my blog as if people buy through my links I earn comission. #TeamCapitalism
  3. It’s a pretty easy post to write, especially with my ever-expanding wishlist. #TeamShittyContent
  4. You guys seemed to enjoy the post where I featured For Love and Lemons and if you like to read it and I like to buy-I mean, write it . . . well, it sounds like a match made in heaven, does it not? #TeamLazyBlogger

So now that we’ve got the roots of this series idea out of the way . . . let’s talk about today’s brand. Today, I am sharing with you Forever New. Or, as I fondly refer to them, Forever-Tempting-My-Willpower.

As you lovely readers are sure to know by now, your girl loves dresses. The bigger the better. I love me some lace, some fancy cuts, some flowy skirts. I am a massive girly girl. Most of my “fashion” style is heavily fantasy inspired; I basically want to look like a flower fairy.

Hey, a girl’s gotta have goals.

Like this dress – very me! (I mean, that is quite literally a photo of me so that probably went without saying, but- look, you know what I mean. Also, if you like the dress it’s available here.)

Forever New is an Australian brand (never bodes well, Australians get great weather, so they’re already designing clothes in a far happier mood than us sad Brits are. It’s unfair competition; we’re used to shitty clothing, our defenses are weak against their designs) and oh sweet Jesus is their stuff beautiful.

I’m not even going to ease you into it, this is the dress I want. And by want I mean this is the dress that I would have bought myself on payday if my size were still available. I’m somewhat hurt, but I’m taking it as a sign from God. He knew I couldn’t be expected to exercise that kind of self control, so he took it out of my hands.

Discover Fashion Online

Red Rose Dress – Forever New – ASOS – £110

You can instantly see the kind of vibe Forever New has, right? The “fucking gorgeous, get in my wardrobe and adorn my body” vibe. That one.

Now, Forever New does have a wider range than just dresses . . . but I literally only really care about the dresses. Sure, their tops are really nice and whatever, but the show-stoppers? The show-stoppers are these beautiful, bohemian, floaty dresses that I just want to lie in a field wearing.

You know?

Discover Fashion Online

Blue Lace Maxi Dress – Forever New – ASOS – £120

I’m being really drawn to the colour blue at the moment; it’s not something I typically wear, so I don’t think it’s worth sinking money into . . . but then maybe I don’t wear it because I don’t have anything blue to wear.

Discover Fashion Online

Purple Cut Out Maxi Dress – Forever New – ASOS – £110

Now, this dress is a little left field even for me. I’ve never been drawn to purple before, but this may have made me a believer. Also, I tend to really switch between styles. On one hand, I love my dark roses – on the other, I love my pastel, lavender. This dress is something I definitely don’t have in my wardrobe currently, but I could really see myself loving.

Plus, I mean, it’s way more justifiable to buy a dress that’s completely different to anything you currently own, right?


I’m definitely going to have to move to a hot country, just to wear all the dresses I own more often. They deserve stage time, I’m not going to be a size 6 forever. (Hopefully. I’m kind of counting on that mid-twenties weight gain; I want those curves.)

Side note: if you haven’t watched my mini-haul video, make sure you watch it and subscribe to my YT channel. I want adsense.

Well, my children, those are my top picks from Forever New. Have you ever heard of the brand? Do you like their kind of style? What was your favourite dress? And what do you think of this post series idea? Let me know your thoughts down below!


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65 thoughts on “Brand Spotlight (Fashion): Forever New

  1. Girl can you STOP posting so many gorgeous selfies my self esteem is going down the drain, you look insane as always!! Love the idea for this series and these are some beautiful picks – I’d wear all of them in a heartbeat! xx

    Liked by 3 people

    1. Oh my god, you’re just the most cute person ever…. although you’re freaking gorgeous so I have 0 idea why your self esteem is anything less than 100% at any point ever. And thanks lovely! It’s a pretty fun post to write, so I’m excited to continue the series – and OHMYGOD YES. I want all the dresses!xx

      Liked by 3 people

    1. Aww thank you lovely! They’re super fun to write 🙂 And you’re a doll for watching, but not yet – I have to reach 1,000 subs and I think it’s like 4,000 minutes of content watched before I can monetise. But you helped me get closer to the target so thanks! 😀 x

      Liked by 2 people

  2. Some lovely dresses, I think I First heard of them when I was a teen and they had a dress I was lusting over but they weren’t in New Zealand back then and didn’t have a online store or anything. Love the idea of this series look forward to seeing more 🙂

    Liked by 2 people

  3. I like your dress! And the red rose one. Is your dress comfy? I’m always iffy about long clothes even in winter because they’d be fine if we were fairies but if i’m in cars and actually doing things, I’m afraid of swearing all over the place.

    Liked by 1 person

  4. ‘they’re already designing clothes in a far happier mood than us sad Brits are’ most accurate line ever hahaha, I’m in LOVE with Australian swimwear brands but they just don’t work as well on Brighton beach as they would on Bondi… also in love with the brand Tree of Life, have a look as I think you might like it??!


  5. Wow their dresses are so beautiful 😍 Perfect for the summer or spring ☀️🌞 I loved your video. You are beautiful and I love your fashion style. I would love to be able to combine clothes like you do. You look so amazing


  6. I have Forever New back in Australian. Living in the Caribbean at the moment. The dresses are always so pretty, and never fail finding something for a special occasion when I pop in-store. Thank you for sharing! x


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