by Mia M.
If you run a monetised website, search engine optimisation needs to be a large facet of your marketing strategy. And of the biggest factors for SEO? Site speed!
As a non-developer, it can be incredibly difficult to get your site speed up. Let me show you how – in one easy step.
Hello, beautiful people, and welcome back to my corner of the web! It’s been a very long time since I shared a blogging tips post with you all. (In fact, my last post was back in November of last year when I covered 9 game changing tricks for using stats to meet blog goals. You should go check it out.)
While it has been a while, I’m coming back with a total winner! We’re going to be talking all about site speed and the easiest way to fix it as a non developer. (Plus, we’ll be chatting a little bit about Google’s new algorithm update and how Core Web Vitals effect you.) It’s a long post, so I’ve got a table of contents here for you:
If you market your site through search engine optimization, you should already be well acquainted with the trials and tribulations that go along with speed . . . but for those of you that aren’t:
Site speed is what it says on the tin – the amount of time it takes your site / webpage to load. This can be affected by everything from content on the page (gifs, in particular, are horrendous for speed) to the plugins you have installed.
But why should you care about site speed? There are a few main reasons:
Now that you know site speed has a genuine impact on your traffic and therefore earnings, let’s look at how to check it. The best way is to go to Google directly!
You can search individual blog posts – and Google has handy suggestions for how to speed your pages up too.
However, a lot of those suggestions mean nothing to the casual observer. I sure as hell don’t know how to action them! So how did I take my site speed all the way to the green?
By using NitroPack. Nitropack is an all-in-one plugin that optimizes your website to be the speediest it can be. All of those confusing developer things . . . Nitropack does it for you! In one go.
Gone are the days of installing five different plugins and tweaking the settings in each. (Then having to be worried about the fact that you’ve had to install five different plugins, which is a lot. And do they work together? Why has my header suddenly disappeared?)
The best part? You can try (and keep!) NitroPack for free.
You get optimization for up to 5,000 monthly users completely free. No credit card details needed, either!
I think this is such a great idea for new bloggers too. Optimizing your page speed is a critical foundation for better search rankings. You can use this all-in-one tool (for free) until you reach your first 5k monthly users, then upgrade if you want!
That was with a difference of 11 minutes. All I had to do? Install the plugin, set my optimisation to the level I wanted (I chose strong to start) and kick back.
Nitropack is effective, fast and I honestly can’t recommend it enough.
For those of you who don’t stay on top of the SEO world too closely, it’s worth checking your impressions in Search Console. Why? Google brought in an algorithm change in June 2021 where your Core Web Vitals are now part of your rankings.
In fact, this algorithm change is what sparked this post. Because I didn’t even realise my AMP (mobile) site wasn’t working properly until my impressions dropped by a quarter seemingly for no reason.
Turns out it wasn’t for no reason.
My AMP site (“oh yes, use AMP“, they say. “Your website will look ugly but load instantly!“) was loading ridiculously slowly and, as Core Web Vitals are calculated across a 28 day amalgamation, it took a while for me to realise . . . and my rank to be hit.
Core Web Vitals are a set of standardized metrics from Google that help developers understand how users experience a web page. While Core Web Vitals were created for developers, these tools can be used by all site owners because they break down the user’s real-world experience on a page.Source: Moz
So to laymans like you and I . . . they don’t mean much. They basically measure the experience on your page through things like:
As you probably guessed from the description of Core Web Vitals, they’re pretty hard to manage as a non developer. While Google does provide suggestions for improving them . . . well, the site speed checker is a tool for developers.
So how did I get my core web vitals mostly in the green? Oh, you guessed it: Nitropack.
Well, I think the results speak for themselves!
Don’t get me wrong – I’m not claiming NitroPack will work miracles. Not every page is passing on everything. (Hell, even this page is failing for CLS.)
However, as a non developer with 0 skills to tackle core web vitals on my own, this is a big improvement!
All in all, I cannot recommend NitroPack enough. I have a big, media heavy website that I’ve spent years trying to optimise for speed. In less than a day, NitroPack did all the heavy lifting for me. And my search engine rankings are grateful!
Have you guys ever tried NitroPack? Would you? Do you struggle with site speed on your website? What are your top tips? Let me know your thoughts down below!
About Mia M.
I'm going through a bit of an existential crisis right now, I'll tell you about myself when I figure out if I'm real or not.
tattoo lover, plant hoarder, DIY addict and overall stoner grandma