Best Dreamy Bohemian Clothing Brands You Need This Summer

by Mia M.

Love dreamy bohemian style clothing brands, but not sure where to find them? Here are 12 of the cutest bohemian fashion brands you need in your wardrobe this festival season. Affiliate links in post.

Best Bohemian Clothing Brands
Best Bohemian Clothing Brands

Best Brands for Dreamy Bohemian Summer Fashion
Best Brands for Dreamy Bohemian Summer Fashion

Hello, my loves, and welcome back to my corner of the web! I hope those of you in the northern hemisphere are enjoying the sunshine. It's the dead of winter here and all I can do is stare lovingly at my pretty summer clothes...

And write about them!

I love bohemian fashion
I love bohemian fashion

I love bohemian fashion. I do. It's loose and comfortable - elegant and relaxed. There are two things I want when it comes to clothing: pretty and easy to lounge in. Boho style does both perfectly.



So today we're going to be looking at my favourite bohemian fashion brands - and doing some window shopping!

Heads up! Most of these stores are eligible for cashback, so sign up to Rakuten cashback through my link! You can earn some money back - and get a $30 sign up bonus!

Top 12 Best Bohemian Clothing Brands You Need This Summer


Top 12 Best Bohemian Clothing Brands You Need This Summer
Top 12 Best Bohemian Clothing Brands You Need This Summer

1. The Best Online Store For Bohemian Dresses - Spell and The Gypsy

The Best Online Store For Bohemian Dresses - Spell and The Gypsy
The Best Online Store For Bohemian Dresses - Spell and The Gypsy
Spell and The Gypsy for Online Store For Bohemian Dresses
Spell and The Gypsy for Online Store For Bohemian Dresses
Sample Bohemian Dresses from Spell and The Gypsy
Sample Bohemian Dresses from Spell and The Gypsy
More Spell and The Gypsy's Bohemian Dresses
More Spell and The Gypsy's Bohemian Dresses

Our first pick has to be the Australian brand, Spell and the Gypsy. I've spoken about them before here on the blog- and for good reason! All of their clothing is the epitome of boho chic - paisley, bright colours, floaty fits!

Spell designs are always super high quality - and they're sustainable too! Designed out of Byron Bay, their collection of styles is perfect for anything from swimwear to boho dresses.

2. The Best Place To Buy Boho Clothing Online: Free People - Link

Boho Clothing Online: Free People
Boho Clothing Online: Free People
Free People's Bohemian Dresses
Free People's Bohemian Dresses
Best Bohemian Clothing Brand: Free People for this Summer
Best Bohemian Clothing Brand: Free People for this Summer
Dreamy Bohemian Clothing Best Bohemian Fashion from Free People Brand
Dreamy Bohemian Clothing Best Bohemian Fashion from Free People Brand

Free People is an absolute haven of quirky boho clothing brands. From indie to full on flower fairy, you can find the full spectrum here. I'd say this is the best online store for bohemian brands purely because of its range. Whatever the occasion, Free People will have something to fit!

(Bonus points: Free People always have wonderful sales on ! While their normal price point might be a little higher than average, you can always pick up absolute steals in the sale bin! So if you're looking for a high quality yet affordable boho brand, Free People is about right.)

PLUS- GET CASHBACK OFF ANY PURCHASES FROM FREEPEOPLE WITH RAKUTEN!

3. The Best Sustainable Bohemian Fashion Brand: Reformation - Link

Best Sustainable Bohemian Fashion Brand: Reformation
Best Sustainable Bohemian Fashion Brand: Reformation
Dreamy Bohemian Fashion from Reformation
Dreamy Bohemian Fashion from Reformation
More Boho Clothing Images from Reformation
More Boho Clothing Images from Reformation
Reformation as the Brand of Choice for Bohemian Fashion
Reformation as the Brand of Choice for Bohemian Fashion

Reformation may be my favourite bohemian fashion brand of all time. It encapsulates the romantic and dreamy " let's wear dresses and picnic" vibe I adore. Plus, it's sustainable! So a very lucky brand to invest in.

While the price point may be a little steep, they create the most beautiful and timeless designs - so think of it as an investment! (Also, how adorable are those jeans? I want.)

If you also love bohemian maxi dresses, make sure to have a watch of my mini dress haul! It features one of my all time fave romantic brands, Hope & Ivy.

4. The Best Online Store For Cheap Boho Clothing: Tree of Life - Link

Cheap Boho Clothing: Tree of Life Brand
Cheap Boho Clothing: Tree of Life Brand
Tree of Life for Bohemian Fashion
Tree of Life for Bohemian Fashion
More Boho Fashion from Tree of Life for this Summer
More Boho Fashion from Tree of Life for this Summer

I discovered Tree Of Life when I first moved to Australia - and I freaking love it ! Firstly, the price point: Tree Of Life is one of the most affordable bohemian clothing brands out there . They make the best loungewear too, with satin dresses and sari pants to live in.

Tree of life is perfect for all your hippie girl needs with a massive range of clothes from maxi dresses to dungarees. This is definitely one of the boho brands that will let you look cute and save money!

People talk about Three Bird Nest a lot when they talk about boho fashion brands - but personally I think Tree Of Life produces higher quality designs at a similar price point.

5. My Favourite Place For Mature Bohemian Fashion: Anthropologie - Link

My Favourite Place For Mature Bohemian Fashion: Anthropologie
My Favourite Place For Mature Bohemian Fashion: Anthropologie
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer

Urban Outfitters, Free People and Anthropologie are all owned by the same umbrella company - and it shows! Urban is when you're a kind of edgy teen; Free People is when you're in the quirky early twenties; Anthropologie is the mature, got your shit together version of yourself.

If you're on the hunt for bohemian clothes for the older woman, Anthropologie is a must-see!

6. The Trendiest Boho Clothing Brand - Urban Outfitters - Link

The Trendiest Boho Clothing Brand - Urban Outfitters
The Trendiest Boho Clothing Brand - Urban Outfitters
The Trendiest Boho Clothing Brand - Urban Outfitters
The Trendiest Boho Clothing Brand - Urban Outfitters
The Trendiest Boho Clothing Brand - Urban Outfitters
The Trendiest Boho Clothing Brand - Urban Outfitters
The Trendiest Boho Clothing Brand - Urban Outfitters
The Trendiest Boho Clothing Brand - Urban Outfitters

Urban Outfitters is a treasure trove of fun clothing - from skater style to hippie chic. If you love the boho look - but with more of a modern twist - Urban Outiftters is the way to go! (Bonus points because they have a new line, Renewal. Repurposing and reinventing sustainably-sourced vintage pieces, Urban Renewal is UO's way of making old new again .)

If you love eco-conscious fashion, make sure you check out my 5 sustainable alternatives to Urban Outfitters!

On the search for brands like Free People? Urban Outfitters is a great place to start!

7. The Best Affordable Bohemian Clothing Brand - Mango - Link

12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer

And last but not least is my favourite of the high-street boho clothing brands: Mango. Mango is perfect for the older woman too, as their pieces are high quality and (for bohemian clothing at least) quite subtle.

I'm utterly obsessed with that purple dress - it's got so much 70s hippie flair!

8. A Great Store For Cheap Bohemian Accessories - Cotton On - Link

12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer

Okay, I know we're moving a little left field with this next store.... but accessories are just as large a part of an outfit as the clothes themselves!

9. One Of The Best Stores Like FreePeople - REVOLVE - Link

12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer

REVOLVE is... God, just take all my money! It's a one of the stores like Free People where there are tones of boho chic clothing brands under one roof. However, it's a little more high end and (cries internally) pretty expensive. A "one dress a year at Christmas" kind of gig.

That being said, all of their clothes are so beautiful. If you need a beautiful maxi dress for an occasion. REVOLVE is the way to go.

10. One Of My Fave Witchy Bohemian Clothing Brands - Auguste The Label - Link

12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer

I'm not sure what the exact word would be for the kind of "cottage witch" boho style I'm thinking of. But it's a blend of typical bohemian flare, some vintage elements, and a dash of romanticism. I love it!

Auguste The Label, to me, personifies this weird style blend. Plus, it's wonderfully high-quality pieces lean more towards timeless, rather than current trends, so you're investing in clothing that will last you a long time. I'd definitely this is one of the brands similar to Free People as it caters for a mature audience too.

Are you enjoying this post? Here are some more you should check out!

11. A Treasure Trove Of Hippie Clothing Brands - The Iconic - Link

12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer

The Iconic (in my opinion) is basically a better version of ASOS. It's got a wonderfully diverse selection of hippie brands covering everything from crystal jewellery to printed t-shirts.

I love stores with a large selection of brands because you really can find whatever you need. Need a dress? Here are 40. Need something cheap? Here's 50 things under $10!

12. The Best Store For Everyday Bohemian Clothing - ASOS - Link

GET 2.5% CASHBACK THROUGH ASOS & A $30 VOUCHER FOR SIGNING UP TO RAKUTEN!

While ASOS isn't necessarily my favourite store, (a lot of the brands are pretty low quality, so it can be a hunt) the sheer selection they have available cannot be rivalled. Plus, there are so many high quality brands on there if you know where to look!

12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer

Bonus points: ASOS always has a running outlet section, so you can always find absolute steals... from big brands like FreePeople too! I've scored $120 dresses for $30 before. In fact, here are some of my favourite outlet finds below...

12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer
12 Dreamy Bohemian Clothing Brands You Need This Summer

Salty Crush is another brand that gets mentioned a lot in terms of boho fashion, but it's personally a miss from me.

What Is Bohemian Fashion and Where Did It Come From ?

Bohemian fashion has been around since the 1800s and it started in Paris. It embodied an artistic lifestyle of spontaneity, rebellion and freedom which was different from the mainstream fashion trend of the time. Bohemians were mostly middle class artists who didn't want to live by society's strict rules and wanted to express themselves through their art as well as their life. They didn't want to belong to any particular country or culture and were free spirits that would go on journeys to find themselves. The Bohemian way of living was mostly popular in France, also spreading rapidly around the rest of Europe and America, but it never became a mainstream fashion trend. It died out in the 1950s, but it made a big comeback in 1960s and today is very popular.

But what exactly is Bohemian fashion?

It's largely defined by its loose fitting styles which are usually found on dresses or tops. This type of clothing is best worn with tights or leggings to maintain modesty. Bohemian fashion is a combination of both masculine and feminine styles. It includes lots of lace, frills and ruffles as well as layering, which is also very popular today.

How to Wear Bohemian Fashion for a Unique Look ?

Bohemian fashion is the interpretation of the free-spirited lifestyle. It represents a new wave of counterculture where people are more accepting, loving, and less self-conscious. People who follow this style tend to dislike trends that are popular in society, instead they emphasize individuality by wearing clothing that expresses their personal taste or mood.

This style stands in contrast to current conservative fashion that tends to be more stiff and sober for a structured business environment. Although it has been seen as an effeminate style, there are plenty of masculine motifs that can be worn by men such as military-inspired garments and plaid flannel shirts. The Bohemian fashion is typically one piece of garment that is decorated in a way. It can be a kimono, a long dress, or a tunic with unique patterns and colors.

Accessorizing is one of the most important part of wearing Bohemian fashion. It can be worn by men and women regardless of age and body shape. The accessories should be accentuate the clothing to express your personality instead of hiding behind layers of thick fabric. Use bright colors, exotic patterns, and ethnic influences to create a "look" that will distinguish you from the rest. You can also wear Bohemian fashion for an outdoor concert or festival with some accessories that give off a modern hippie look.

The Different Types of Bohemian Fashion Styles

Self-expression, creativity, and individuality are some of the key attributes associated with bohemian fashion style. The term "bohemian" is used to describe people living outside the cultural mainstream. This unique dress style emerged in the 18th century Europe, particularly in France. It became very popular among the affluent French citizens that were not interested in following mainstream fashion trends. The bohemian dress style was inspired by the artistic circles of France, particularly theater and music. It became an expression of individualism and creativity for those who rejected conventional rules. The lifestyle at this time was quite different from what it is now. There were no mass media, commercial interests, or government regulations in the domain of fashion. Paris was the center of fashion at this time and in order to set themselves apart from mainstream society, bohemians began to wear clothing that was unconventional in nature.

The term "bohemian" was derived from a region called Bohemia in Eastern Europe. This land was widely believed to be a place of unconstrained lifestyles and it became the home for many artists and musicians. Since these people led unsettled lives, they were not interested in having "fixed abodes" like middle-class citizens did. Therefore, centuries ago, the term bohemian came to refer to those living at the fringe of society--people not held down by conventional rules and obligations.

What to Wear With Bohemian Clothes for a Complete Look ?

Outfit Inspirations With Bohemian Fashion Clothes You Can Wear Anytime, Anywhere! The clothes are colorful, the patterns are beautiful and they look very unique. If you're looking for some inspiration on how to wear your boho clothes, keep reading for tips, tricks and outfit ideas.

Alright, my loves, we shall end at the end! I hope you enjoyed doing some window shopping with me - which of these boho clothing brands was your favourite? Free People is great for occasionwear, but I can't get over the 70s dress from Mango! Let me know your thoughts down below,

Peace,

Best Bohemian Clothing Brands, Sign
Best Bohemian Clothing Brands, Sign

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About Mia M.

I'm going through a bit of an existential crisis right now, I'll tell you about myself when I figure out if I'm real or not.

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hey, i’m mia

tattoo lover, plant hoarder, DIY addict and overall stoner grandma