8 Australian Fashion Stores You NEED To Know: My Faves!

Hello, beautiful people and welcome to my treasure chest of pretty clothes! Today, I’m going to be talking about some of the Aussie clothing brands you need on your radar . . . even if you’re outside of Australia!

I love the style over here because it’s so . . . trendy. Whether it’s Byron Bay boho-chic or Melbourne 90s-grunge, you can find it and you can find it done well. So without further ado, here are my top 10 Aussie clothing stores you need in your life! And wardrobe.

**Disclaimer: some of these links are affiliate links, which means I receive a small commission if you purchase through them. This doesn’t change the price for you at all, but might buy me a cup of coffee. I like coffee.**

1. Forever New

This is one of my favourite brands over here. They’re quite classy (great for workwear and weddings, I’d say) – but in summer you can find some really high quality bohemian styles. This is one brand I had my eye on before I got over to Australia and actually wrote a post on when I was back in London – you can pick up their fabulous dresses from ASOS!



Plum Maxi Dress – AUD$159.99 // Pastel Yellow Floral Midi Dress – AUD$149.99 // Plaid Skirt – AUD$79.99 // Laptop Backpack – AUD$89.99

One of my all time favourite dresses is from Forever New and the quality is just . . . *chef’s kiss*. Stunning. The material and pattern is gorgeous and it’s threaded with sparkly gold thread that glints in the light and-

Ugh, I just love it so much.

2. Cotton On

CottonOn is the Aussie equivalent of Primark and I am here for it. You can find all kind of comfy basics from dresses to jeans to cute velvet scrunchies – and at such an affordable price, it calls to my soul. If you need some cute graphic tees or statement jeans to pad out your wardrobe, CottonOn is the place to hit.

I don’t know if this one is solely Australian as they have a US website too, but I’ve only ever come across CottonOn stores in Australia . . . so it’s on the list!

Wide Leg Black Jeans – AUD$50 // Fortune Tee – AUD$20 // Mint Cardigan – AUD$35 // Checkered Coat – AUD$89.99

3. The Iconic

The Iconic is like an Australian ASOS. Endless choice, conveniently quick shipping, perfect price range to suit all budgets. This is a store you can buy your work clothes, holiday bikinis and Friday night dresses from in one swoop. We love.

Not to mention, it’s easy access to some of my favourite English brands like Miss Selfridge and Dorothy Perkins without international shipping fees – but with a large range of Aussie brands too. You can find some absolute steals, especially in the Iconic’s sale section.

Wrangler - Fortune TeeBec + Bridge - Emerald Avenue Midi Dress

Atmos&Here - Heather KnitMissguided - Milkmaid Long Sleeve Floral Midi Dress

Wrangler Tee – $59.95 // Black Midi Dress – AUD$90.30 // Mustard Knit Cardigan – AUD$89.99 // Floral Dress – AUD$34.99

4. Sportsgirl

Oh, be still my beating heart! Sportsgirl is all my bohemian dreams rolled into a pretty package. While their clothes are always stylish and high quality, I actually also really love their make-up. It’s one of the first things Priya introduced me to when I got to Melbourne and I’m obsessed with how pigmented their eyeshadows are. Anyhoo.

Another one of my all time favourite dresses (which was featured in this OOTD – oh, Gold Coast, how I miss your sunshine) comes from Sportsgirl and I’m obsessed.



Floral Midi Skirt – AUD$69.95 // Boho Dress – AUD$109.95 // Orange Bohemian Loose Dress – AUD$59.95 // Lace Shirt – AUD$59.95

5. Spell & The Gypsy Collective

Spell and The Gyspy is an iconic summer brand for me. They epitomize the bohemian beauty of beach-town babes and I am all here for it. Spell & The Gypsy are a little bit pricier than some of my other picks, but I think it’s worth it. 1. They’re sustainable. 2. Their clothes transcend yearly trends so you’re paying for something that you can wear for years to come. 3. They’re real fucking cute.

Pink Kaftan Dress – AUD$424.83 // Monochrome Romper – AUD$263.16 // Red Bohemian Dress – $338.08 // Organic Raglan Tee – $102.83

Also cool – if you’re in the US, you can grab Spell & The Gyspy from stockists in your country rather than paying to get it shipped from down under!

6. Thrills Co

If you’ve been keeping an eye on my site, you may remember this brand from my Thrills Co. OOTD featuring my beloved sunshine-yellow cord pants. I adore this brand – it’s funky, it’s fun and everything has a very vintage inspired feel to it. (Plus, their pants come in colours like sunshine yellow. What more could you want?)

DetailsSueded Belle Pant - Mustang BrownMariah Jacket - Red

Snake Tee – AUD$59.99 // Eagle Tank Top – AUD$29.99 (on sale!) // Brown Suede Pants – AUD$129.99 // Red Denim Jacket – AUD$69.99

7. Glue

Glue is similar to Universal, especially in terms of having big brand names. However, I think Glue leans a little more towards streetwear rather than straight-up alternative fashion. If you like names like Nike, Adidas and Tommy Hilfiger, this is the store for you!

I find there are less streetwear stores in Aus than there are back in London, so if you’re missing that kind of vibe, Glue’s my top recommendation.

Stussy Gardner Knit Sweat in Rainbow StripeSueded Jessie Jacket in Mustang Brown

Stussy Striped Knit – AUD$109.95 // Brown Suede Jacket – AUD$149.99 //

8. Universal Store

Universal Store, in my opinion, is the Australian equivalent to Urban Outfitters. Full of hipster, grungy brands and skater fits, here’s where you’re going to find threads perfect for a casual trip to the beer gardens. I was actually introduced to Wrangler and Thrills through Universal, so it’ll always have a special place in my heart. (And my wallet.)

THRILLS Polly Dress TeakLUCK & TROUBLE Nostalgic Love Midi Dress Black Print

Checkered Dress – AUD$99.99 // Floral Midi Dress – AUD$79.95

9. Glassons

Glassons is a little bit more minimal than my other picks – but great for basics, or if that’s the style you’re into. I’ve bought a few pieces for work from here and a very cute summer dress. If alternative fashion isn’t your thing, try Glassons for stylish, not too out there fashion.

Mint Knit Jumper – AUD$39.99 // Green Satin Tie-Back Dress – $49.99

Alright, lovers, that’s about me done!

If you enjoyed this post, give it a share on Pinterest and spread the love.

If you enjoyed this post, I recommend giving my post 8 Of The Best Online Stores For Graphic Tees a read. I don’t know why, but suddenly Google’s driving it some traffic – why not join the crowd? I hope you guys enjoyed this post. Have you heard of any of these brands? Which looked like your favourite? Let me know your thoughts down below!


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26 thoughts on “8 Australian Fashion Stores You NEED To Know: My Faves!”

  1. I know it is terribly over-hyped but I am obsessed with Princess Polly. I have yet to own any of their items myself as there is nothing available on Depop and I refuse to pay shipping charges from the US or Australia but all of their clothes on Instagram and in YouTube hauls look incredible! I am meant to be in the US at the moment on my holiday during which I was going to order some items to my Air BnB (*sobs*) but alas I will have to wait another year. xx

  2. Ooh this is my first time hearing of these brands, how lovely! I love the look of Forever New Sportsgirl, and Spell & The Gypsy Collective sounds & Looks sooo up my street – I’m in LOVE <3 Going to have to have a little browse of these websites for SURE. especially Spell & The Gypsy. I just love, I also love the sound of Glue (cool name too) I love streetwear style so I like this. Thanks so much for sharing x

  3. YES!! Literally love all these brands and um, yes you’re welcome for the Sportsgirl makeup. Kate and I literally went yesterday and the girl somehow managed to find a bag for $2.40 because they’re having ridiculous sales! Also – I don’t know if you have one anywhere near you, the one I can think of is in St Kilda, but suss out Ghanda!! I reckon you’d love :))) xx

  4. I recently came across a few Australian brands and I absolutely love the style! Two of my favourites are both ethical brands : Posse and Faithfull the Brand! The last one is having a great sale by the way 😉

  5. oh my goodness lots of pretty clothes!!!!!!!!!
    I don’t know if it’s the same brand or just a store with the same name, but the first time I went to Vegas last November, we hung out at the mall with my bestie and I needed a sweater badly because I had forgotten to take one with me in my suitcase, and she took me to a store called Cotton On and I got the most comfy sweater! I really hope it’s the same brand because I would love to get more clothes from there. Everything look so pretty and I was so sad that I was only there for a sweater ha

  6. Forever New is so my style! And that Glue jumper is gorgeous! Thanks for sharing these stores, not sure I’m going to be able to get over to Australia for some time, but these stores!!!

    Katie | katieemmabeauty.com

  7. Nicola Dale Training

    Sports girl and universal were my fave whilst I was living in aus and cotton on of course for when I needed to save money 😂 fab post

  8. I love that Cotton On is like Primark haha! Sportsgirl and Spell and The Gyspy look and sound like they would sell the most beautiful summer beach dresses. I thinkkkk we need a Glue in the UK haha. It is interesting to have a look at the kind of brands they have in Australia, great post! x

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