Is Blogging A Real Job?

Hi gorgeous people – I’m back and ready to get stuck into the blogging world again! However, as a kind of explanation for why juggling blogging and important life events can be tricky (hence the disappearing act), today’s post is going to be about why I consider blogging to be a real job.

Right, straight off the bat: I am biased on the topic of whether or not blogging is a real, legitimate job. I am so biased that you may as well call me Fox news, give me a “Make America Great Again” cap and a really shitty spray tan.

Why am I biased? Two reasons.

  1. I am a blogger.

    I run a blog. I put hard work and consistent effort into my blog. I earn money off said blog. Naturally, this puts me strongly in the “blogging is a real job” camp. (Well, I earned money off my old blog, but I’ll monetise this one eventually.)

  2. I’m a content marketer.

    To most people this will mean literally nothing, but content marketing is essentially professional blogging. Yes, blogging is such a powerful tool that massive companies are now utilising it to promote their businesses. I go to work Monday to Friday, 9 to 5, just like any other job . . . blogging. (Okay, so I quit my last job at the end of December and I’m starting my next in the first week of February . . . but still. Apart from in January, that’s my job.)

    Businesses will hire people like me (hey; it almost sounds like I’m doing something with my life!) and have content marketing teams who dedicate their time and skills to creating blogs for their website. It’s a 9-to-5 job with a real salary.

    So you quite literally can’t tell me that blogging isn’t a real job. Because otherwise I’ve been seriously overpaid.

That little disclaimer out of the way . . . let’s get into discussing the topic of whether or not blogging is a real job.

If you’re a blogger, you’ve felt that familiar hesitation when people ask you what you do for a living, or what your dream job is.

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“Uh . . . Well . . . I mean . . . “

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For some reason, blogging is equated with lazy; it’s equated with easy. And that’s if you’re successful.

Blogging is for entitled millennials who have no skill and talent.

On the other hand, if you aren’t a successful blogger . . . you’re wasting your time. That’s literally all people see your blog as – a waste of time at worst; at best, a hobby. Something they can smile and nod at, but nothing they take seriously.

To be blunt, it’s frustrating. However, in some ways, I can’t blame people for being unsure as to whether blogging can be considered a real job. Especially with the stigma around blogging – so today I’m going to shatter a few of those illusions and give you some reasons that blogging is a job.

  • “Blogging is easy.”

    In all honesty, I can see why people think that blogging is easy. All they see is a few nice photos, some text and they think “yeah, I could do that!”. They think “I bet that didn’t take long at all – what, twenty minutes at most?”.

    Blog posts, by their design, are meant to be easily consumed – so (to the reader) they need to look and feel effortless. However, while you may see the sleek finished product . . .

    What you don’t see is the work behind it.

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    You don’t see the edits; the countless re-writes. The fact that there were 10 completely different drafts deemed not good enough that came first.

    The hours spent arranging the composition for photos – the hundreds of raw photos that need to be combed through and edited. Just for one shot. (Yes, I hate photography.)

    You don’t see the years spent developing a unique writing voice; the hours spent studying photography tutorials. And that’s just for an “easy” post – that’s for something like a “What’s In My Handbag” post! Some posts require research; extensive planning; extra time spent developing additional forms of media such as videos or infographics.

    So the only true response I have to people that claim blogging is easy is:

    You fucking try it then.

    Behind every “easy” post is a whole lot of time . . . and a whole lot of skill in making it look easy. Which leads me to my next point.

  • “Bloggers have no skills”.

    This one I find particularly ignorant because, if you break down what your average blogger has to do in a post, you will begin to discover that they not only have skills – they have skills that there are literal professions for.

Skills that bloggers are required to develop are all skills that have their own professions. Photography? Photographers. Writing skills? Copy-writing and journalism. Branding and blog design? Web-design. Image editing? Graphic design. Networking and blog promotion? Marketing.

Another thing that really bugs me?

  • “They’re just handed the money . . . for doing nothing!”

    Oh, fuck off.

    I don’t know anyone who’s started a blog, put no effort in and instantly made buckets of cash. Even people that are “just handed” money to promote products or services on platforms have already built up a loyal, dedicated following . . . which takes time. Which takes time, dedication and effort. Unpaid time and work, might I add.

    And you still have to put in work to make the product look appealing to your following anyway!

    On top of this, most bloggers have to learn how to make money. Once you’re an established blogger with an audience, brands may contact you offering you a free product or two . . . maybe even a sponsored post. But that isn’t the only way to earn money – and, in my experience, it isn’t even the most profitable. Sponsored posts (the only ones that are even remotely handed to you) have a whole slew of issues . . .

    1. How do you know how much to charge for them? Hmm? Most bloggers (myself included) have no clue how much our time is worth. I recently read a post explaining why bloggers shouldn’t accept anything under £100 for a sponsored post (that’s small bloggers included!) – and it made so much sense, but I would have never charged a company anywhere near that on my old blog and that one received over 600,000 views a year!

    2. A lot of the time companies don’t offer to pay you – they think that sending you the product in exchange for a review is enough. I don’t blame them whatsover; if someone sends me a sponsored product for free, I’m more than happy . . . but that’s hardly a way to pay the bills. Which means that, if you’re going for full on professional blogger level and trying to earn money, you then have to ask, charge and negotiate rates – all of which is difficult as a blogger with no training or expertise on these things.
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    And that’s when people approach us! Bearing in mind the sheer volume of bloggers that exist and the competition out there . . . how many opportunities (especially well-paid ones) do you think are around? Needless to say, most bloggers – if they want to earn off their blogs – need other ways to make money.

    So bloggers start to look into things like advertising space and affiliate marketing and maybe selling products. All of which requires research, learning and time spent testing and refining. In no way is money ever handed to us – in fact, you can be the most popular blogger ever but, to monetise that following, you need to look into how to earn money.

    On my old site, I mainly earned my money through affiliate marketing – and that was hit and miss. Even once I learnt how, it was still a long process and entirely depended on whether people bought things.

    Prime example – I made a gift guide entirely in this style:

    (I’m still proud of this image)

    The word spelled out P R A C T I C A L – so that was 9 graphics to create, which took me a bloody long time, on top of research, curation, content writing etc. etc. In what world was the money earned through that post handed to me?

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Look, there’s a very good reason that 95% of bloggers give up.

Hear that? Was it not clear enough?

95% of people that start a blog will give up.

Because, for all the perceived glitz and glamour of it all . . . blogging is a job. It’s a commitment, a learning process (ain’t that the truth!) and it’s difficult. You need to be willing to learn and fail, experiment, sacrifice hours of sleep and your social life and work.

Don’t get me wrong – it’s extremely rewarding. I love blogging and, at this point in my life, I couldn’t imagine doing anything else.

But don’t let anyone tell you that running a blog isn’t a job. Because it is and, even simply for reading this and not being one of the 95%, you’re doing great.

(Side note: sorry I had to take a couple of weeks away from the blogging world; I was creating my university portfolio and sorting out my applications. But I’m back now!)

Feel free to jump into the conversation – do you consider blogging a real job? Have you ever had the dreaded “great, now I need to defend my life choices” conversation? Did you think I covered all the reasons that blogging is a real job? Also – would you guys like a post about my university application failures and stresses? Let me know down below!


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97 thoughts on “Is Blogging A Real Job?

  1. 100% not shocked at all that 95% of bloggers give up seeing as this is my fourth attempt at a blog, albeit the most successful one. Full support of this post Mia, amazing stuff yet again xx

    1. Yep, I can’t blame them! Especially as it can take so long to see any real results, I think you really have to love everything blogging entails to stick with it to be honest. Thank you lovely – going to have a catch up of your blog! xx

      1. Very annoying. You know the reaction of friends are so lame. I asked a few of my friends to join me on this journey of blogging. At first their reaction was like aww such a piece of cake, how many posts do you want per day?? And now majority of them are retired😂. No job is easy, neither eating a piece of cake.

      1. 💙 was outside an army barracks a few days ago where the division there has been known as Guns and Roses for around a century. Thought of you…. 🎸 then I thought about a Mr Brownstone/Night Train/ Civil War medley

      2. Allegedly I stepped on some blokes toes and headbutted him a couple of times… and I told the Scientist to get his story straight and make sure he has the vaporub next cos I hate it when I sneeze and a bloke is right in front of me after he was rude to me.
        New Twin Peaks in the mail to me as we speak… I am days away from home. If you do go through Sydney try a backpackers called Westend. You will wreck the joint… if that is at all possible 😆

  2. Preach girl, it is a job. Luckily I love writing enough where the money part isn’t a big deal, but I’m sure eventually I’ll squeeze some pennies out of this 🙂

  3. Such a helpful post! I do consider it a job even though I haven’t made any money from it yet. I definitely find I spend a lot of time on it like a job 🙂

    1. Thank you! And omg I genuinely just don’t negotiate…. but I’m working on it. Have you seen that shop owner that called out a blogger for enquiring about a collab? TERRIFYING.

  4. Great post! Totally agree – blogging can be a lot of work and most people don’t realize that. Thank you for sharing! Wish you the best – speak766

  5. I have been a fan of blogs for years but I now have the courage to invest in my own blog (yes, invest because words mean things and running a blog isn’t free). I spend so much money on backgrounds and lights and apps and custom domains and graphics and makeup and clothes… and I’m no where near a following worthy of payment.

    I have dubbed my blog my expensive hobby… until it is not. I do it because I like it. In a world of corporate American bullshit, my blog is my space to practice flatlays, edit my ass off, and be myself.

    I also know that there’s no point in having a blog if you’re not going to be consistent and put forth your best effort. Why work hard to gain a following or build an audience just to lose them due to to inactivity? You have to have heart, business acumen, photography skills (hello, science), and stamina to be a blogger. You also have to know who you are and maintain your sense of self while doing this because your audience will know when you’re not being your true authentic self.

    I actually stumbled across a Miami influencer who promotes parties and concerts down here and she snuffed a fellow influencer that happened to be a fashion blogger. She ridiculed the blogger’s profession and felt like the fashion blogger didn’t belong because all she does is dress up in cute clothes (that are gifted to her for free) and take pictures. I was flabbergasted at first, but then I realized this is a common conception amongst bloggers because it LOOKS easy.

    I am going to end it here because I am in your comments DOING THE MOST but I feel you, Mia. This post was necessary.

    Dom |

    1. GIRL YES YES YES. Do the most in the comments, I love reading them – and you were speaking so much truth! Like you said, blogging is so damn expensive; all the equipment (camera or phone, laptop, photography stuff etc) piles up on top of maintainence and running costs…I feel like people just don’t get any of the work or effort that goes into it! Which I guess means we’re doing our jobs well because it seems effortless?

      It’s so annoying that even within the influencer community people aren’t supporting each other *sigh* Thanks for the awesome comment girlie 😉 x

  6. I loved this so much! And it’s very eye opening. I hope people read this and take it to the heart because it’s really angering that all the efforts bloggers make are neglected/under appreciated

  7. Yes, it’s the realest job I’ve ever had! I onnly worked once as a student aide, got paid 8.25 an hour to sit on my butt for 5 to 8 hours and for some reason doing nothing there seems like more of an accomplishment to my family than doing so much by myself from home, showing that I’m excited to work and eventually get money out of my blog. The problem is my family doesn’t see it as a job unless you’re getting paid. I’m just pushing through their negativity until I really can call this my full time job (once I start to monetise )
    Also yes I would like to read about your uni fails please !

    1. GIRL YES YES YES! I’ve had similar experience, like my meaningless and no-progression Saturday job was viewed as more “real work” than a blog that could grow to provide me with loads of opportunities. Good luck lovely, I know you’ll get there! And awesome, I’ll get to writing that 😉 xx

  8. glad to see you`re back! about the post – blogging might be hard in the sense that you have to come up with content every day and do your best every day, but bloggers are also very lucky. Every job has its challenges and that`s just how it is.

    1. Yeah, it’s a great job – but a lot of people don’t appreciate the fact that it is an actual job. It’s a 9 to 5 job people get paid real salaries for and, even in the hobby form, people still make it their full time job. While it’s definitely fun, a lot of other jobs are also fun but aren’t subject to constant “it isn’t a real job”. And thanks!x

  9. I love you for writing this because it is a lesson I have learned throughout the process of blogging. Everything looks easier until you try it and do it yourself. I love how authentic you are! 🙂

  10. Very well written and I agree with you. Though my blog is pretty small and I don’t get paid for it, it doesn’t mean I don’t put in the same amount of effort another blogger who gets paid does. Mine is a hobby for now, though it would be nice to be compensated, but still. I think there’s a stigma that comes with blogging, either people don’t understand, they think you’re just trying to make a quick buck, or they’re very ignorant about how much time it truly takes. Blogging is NOT easy. They really should try it too if they think it’s so easy LOL

  11. Amen, sister! This shit ain’t easy. I think people think blogging is easy, because it’s easy to consume, but the work that goes on in the background scares away so many people who pick it up thinking it will be an easy way to make money. Best of luck at your new job!

  12. PREACHHH! 👏👏 Nobody sees the behind the scenes part of it and they just assume it’s that easy. For now, blogging is a hobby for me since I have school to balance as well but if I’m able to build a larger audience, I might look into upgrading. Btw WELCOME BACK – I missed your posts!!

  13. Love reading this, I’ve always wanted to be a blogger and this motivates me to do better on my posts. I am a newbie and I could already say that it’s not easy. But seeing people who appreciate your work keeps me going. Anyway, best of luck on your new job!!

  14. This is great!!! Just what I needed to read. I have just started and have noticed that it is not as easy as one would think. Love the honesty in your post!

  15. Very well said! In fact, blogging can be fun but demands a lot of effort. There’s definitely a lot of work behind a blog. Thanks for this helpful post.

  16. It’s really a hard work and you have to spend a lot on, those efforts are just so meaningless to those who don’t know the efforts befind this all. Anyways, Welcome back to blogs and Cheers !

  17. Preach. Preach. PREACH! Yes to all of this! I always laugh when people tell me they are going to start blogging to make a quick buck. It is HARD! I also only recently started calling myself a blogger and I have been doing it for fifteen years!
    In my own opinion and experience, much like calling myself a writer (which I am) figure skater, chef, yoga instructor, (yes I am all of that stuff too) etc, I feel like I have to pay my dues to be called that. When in reality it doesn’t matter how many hits, how much money or years spent (okay within reason) I am all of that. If you want to be a blogger, be a fucking blogger and don’t let anyone tell you otherwise. Just like no one is going to tell me I am not a fucking mermaid…Okay that last bit might be stretching it just a little bit ;p <3

  18. Yes, there is so much work that goes into creating and maintaining a blog. Thank you for voicing it! And, no it is definitely not easy. There are many skills involved that must be used to create a blog that is visually enticing as well as interesting enough in its content to grab people’s attention. And, for most bloggers much of this is done for without any pay at all. You need to have dedication and certainly laziness is not an option when it comes to trying to grow your blog. So, good luck with your endeavors and thanks for sticking up for us bloggers!

  19. I don’t even know where to start with how much I love this post. I want to tweet, pin, email and shove into the face of almost everybody! I’ll try not to use it as a weapon but a tool. Thank you so much for articulating so well what we bloggers are actually doing with our time. I can see that blogging is slowly becoming more mainstream and I sometimes think, by the time people start accepting blogging as a profession, those of us who stuck it out will have become badass super experts. I spent so much time working on posts and all the extra stuff. We’re a community of hard working people. And I can’t believe how much I’ve learned about all those fields you mentioned because of blogging. My brain is always on high alert and learning something new. Thank you, my love, for an awesome post.

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